Define "Order Fulfillment."

Order fulfillment is defined as the comprehensive process that encompasses everything from customer inquiry to the delivery of the product. This includes the steps involved in receiving and processing an order, picking and packing the product, and finally shipping it to the customer. The focus on the entire sequence ensures that customer expectations are met by effectively managing inventory, order processing, and logistics.

This term captures the holistic nature of fulfilling a customer order, combining elements of sales, inventory management, and logistics to ensure customer satisfaction. Understanding this process is crucial not just for the operational side of a business, but also for ensuring a positive customer experience from the moment they place their order until they receive their product.